Reaching High-Net-Worth Individuals with your Private Placement

Table of Contents

        

             1. Private Placements
                  1.1. What is a Private Placement?
                  1.2. The Rules
                        1.2.1. Rule 504
                        1.2.2. Rule 505
                        1.2.3. Rule 506 ("Safe Harbor Rule")
                        1.2.4. Rules 504, 505, and 506 at a Glance
                  1.3 Accredited Investors vs. Sophisticated Investors
                        1.3.1. Accredited Investors
                        1.3.2. Sophisticated Investors
                  1.4. What is a Prospectus or Private Placement Memorandum?
                  1.5. Advantages & Disadvantages of Private Placements
                        1.5.1. Advantages
                        1.5.2. Disadvantages       
                  1.6. Compliance
                        1.6.1. Filing Form D with the Securities & Exchange Commission
                        1.6.2. State Securities Laws ('Blue Skye Laws")   
            2. Finding the Right Investors
                  2.1. Develop a Structured Prospecting Strategy
                        2.1.1. Trends in Financial Services and Wealth Management
                        2.1.2. High-Net-Worth Linked to Initial Public Offerings ("IPOs")
                        2.1.3. High-Net-Worth Linked to Small & Midsize Businesses
                        2.1.4. High-Net-Worth Linked to Income
                        2.1.5. High-Net-Worth Linked to Real Estate
                  2.2. Conclusion   
            3. Working with Professionals
                  3.1. Investment Banks & Broker Dealers
                  3.2. Work with Intermediaries
                  3.3. Employ Prospecting Services            
            4. Floating Your Offering
                  4.1. IMPORTANT LGEAL NOTICE
                  4.2. Direct Marketing
                        4.2.1. Plan your Campaign
                        4.2.2. Develop your Strategy & Content
                        4.2.3. Employ Creative Writing
                        4.2.4. Make an Impression
                  4.3. Online
                        4.3.1. Email
                        4.3.2. Web
                  4.4. Telemarketing
                        4.4.1. Employ a Winning Strategy
                        4.4.2. Comply with Relevant Laws & Regulations
                  4.5. Seminars
                        4.5.1. Select a Date
                        4.5.2. Select a Strategy
                        4.5.3. Select the Food
                        4.5.4. Seek Sponsors to Reduce Costs     
                        4.5.5. Get your Staff Involved
                        4.5.6. Other Considerations     
                  4.6. Measure Effectiveness and Efficiency
             5. Schedule
             6. Compliance                
                  6.1. Federal $ State Securities Laws                
                  6.2. Anti Spam Laws
                  6.3. Do Not Call List
             7. Appendix                
                  7.1. Prospectus or Private Placement Memorandum Outline              
                  7.2. Sample Telemarketing Script
                  7.3. Sample Direct Mail Piece/Self Mailer
 
    

 

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by Etemianka
March 08, 2011

Founder
Both this and the Real Estate PPM were extremely useful to me and of high quality. I wasn\'t expecting the quality of product that I received for such a reasonable price. I highly suggest their products.