Reaching High-Net-Worth Individuals with your Private Placement

This publication was published by Fast Ventures and can be reviewed on http://publications.fastventures.com/reaching-high-net-worth-individuals-with-your-private-placement.

Product Type
White Paper
Product ID
WP10302008
Product Format
[PDF 4.1 MB]
Product Length
38 pages
Product Price
$ 29.95

White paper on how to market a private placement or Regulation D Offering to high-net-worth individuals in compliance with federal securities laws and state Blue Sky Laws. Document includes a comprehensive introduction to private placements under Regulation D, extensive research, detailed strategies on how to identify high-net-worth individuals, and proven techniques to approach them with direct mail, online campaigns, and seminars.

Document also includes a detailed project schedule, links to various online resources, and sample marketing collateral. .

Table of Contents

            

                 1. Private Placements
                          1.1. What is a Private Placement?
                      1.2. The Rules
                            1.2.1. Rule 504
                            1.2.2. Rule 505
                            1.2.3. Rule 506 ("Safe Harbor Rule")
                            1.2.4. Rules 504, 505, and 506 at a Glance
                      1.3 Accredited Investors vs. Sophisticated Investors
                            1.3.1. Accredited Investors
                            1.3.2. Sophisticated Investors
                      1.4. What is a Prospectus or Private Placement Memorandum?
                      1.5. Advantages & Disadvantages of Private Placements
                            1.5.1. Advantages
                            1.5.2. Disadvantages       
                      1.6. Compliance
                            1.6.1. Filing Form D with the Securities & Exchange Commission
                            1.6.2. State Securities Laws (\'Blue Skye Laws")   
                2. Finding the Right Investors
                      2.1. Develop a Structured Prospecting Strategy
                            2.1.1. Trends in Financial Services and Wealth Management
                            2.1.2. High-Net-Worth Linked to Initial Public Offerings ("IPOs")
                            2.1.3. High-Net-Worth Linked to Small & Midsize Businesses
                            2.1.4. High-Net-Worth Linked to Income
                            2.1.5. High-Net-Worth Linked to Real Estate
                      2.2. Conclusion   
                3. Working with Professionals
                      3.1. Investment Banks & Broker Dealers
                      3.2. Work with Intermediaries
                      3.3. Employ Prospecting Services            
                4. Floating Your Offering
                      4.1. IMPORTANT LGEAL NOTICE
                      4.2. Direct Marketing
                            4.2.1. Plan your Campaign
                            4.2.2. Develop your Strategy & Content
                            4.2.3. Employ Creative Writing
                            4.2.4. Make an Impression
                      4.3. Online
                            4.3.1. Email
                            4.3.2. Web
                      4.4. Telemarketing
                            4.4.1. Employ a Winning Strategy
                            4.4.2. Comply with Relevant Laws & Regulations
                      4.5. Seminars
                            4.5.1. Select a Date
                            4.5.2. Select a Strategy
                            4.5.3. Select the Food
                            4.5.4. Seek Sponsors to Reduce Costs     
                            4.5.5. Get your Staff Involved
                            4.5.6. Other Considerations     
                      4.6. Measure Effectiveness and Efficiency
                 5. Schedule
                 6. Compliance                    
                      6.1. Federal $ State Securities Laws                
                      6.2. Anti Spam Laws
                      6.3. Do Not Call List
                 7. Appendix                
                      7.1. Prospectus or Private Placement Memorandum Outline              
                      7.2. Sample Telemarketing Script
                      7.3. Sample Direct Mail Piece/Self Mailer